CAERION x FERRARI

It had been the centre of attention for weeks in both the press and social media, and there was no getting around:

Ferrari’s brand-new and first all-electric car, ‘Luce’.

The exclusive design was largely shaped by former Apple chief designer Jony Ive. Despite criticism on social media, sales got off to a strong start. The annual sales target of 500 units was quickly reached, mainly due to high demand from China. A particular one-off model was sold at an auction in Pebble Beach for an astounding sum of 40 million US dollars…

Different, New, Unique.

We met up at Ferrari Penske in Hamburg to see the new Ferrari for ourselves. „Luce“, meaning light, turned out to be a very suitable name, as it was shown in its best light. There, the showroom at Görtz Palais became a stage for one night.

A glass of champagne in hand, accompanied by a flying buffet provided by the Four Seasons Hotel, which easily lived up to its excellent reputation. The familiar quality surprises one again as small culinary masterpieces circulated between conversations, prompting the occasional ‘Have you tried this one yet?’. Being the only display car at the time, the Luce attracted all the attention. You don’t have to be a car enthusiast to sense that something like this isn’t something you see every day.

After a warm welcome and the usual initial smalltalk, the presentation began. A short promotional sequence, accompanied by footage of the car’s development - and suddenly you found yourself right in the thick of the question of how such a car actually makes its way from the first sketch to the finished silhouette.

Please take a seat…

The best moment, however, didn’t require a screen. We were allowed to get in ourselves. We were allowed to get in ourselves and experience the absolute silence that makes an electric Ferrari so unique, emphasising the quiet promise of speed. Everyone took a turn in the driver’s seat, and you could see polite interest turn into genuine amazement.

We were particularly pleased that the company’s management as well as the in-house manager took time out of their day to answer questions about the car’s technology, its design and the brand’s future direction. The warm hospitality turned a product presentation into a very memorable evening. You could tell at every turn that this wasn’t just about showcasing a car, but about welcoming guests.

Afterwards, we deliberately took our time. Because what makes our evenings special can rarely be anticipated: open-ended conversations and encounters that weren’t planned in advance.

From the Showroom to Nikkei Nine

Those who were not ready for the night to end extended the evening in one of Nikkei Nine’s private dining rooms, located in the Four Seasons Hotel. Cool drinks and a selection of exquisite food accompanied our conversations, which ranged from cars to collectables and back again.

Our special thanks go to Ferrari Hamburg, particularly Mr Gulino and his team, who made the evening possible, and Mr Kmetzsch, to whom we owe this last-minute and exclusive experience in the first place. Such hospitality is by no means a given.

Finally, we thank you, our Caerion guests. The Luce may have been the star of the evening – but it was you who made it shine.

Impressionen

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